The growth of mobile technology has been noticed by beauty brands, which see the value of smartphones and tablets as research tools and m-commerce vehicles, although there is still work to be done to optimize the platform.
Now you can keep up-to-date with all the latest news from the cosmetics industry whilst on-the-go with our new specially designed iPhone and Android application.
Skin care maker Murad has followed in the footsteps of many other big cosmetics players and taken to mobile commerce in a bid to better serve consumers.
